Privacy Policy
Last Updated: September 15, 2025
This Privacy Policy describes how Sonic Concerts Limited. (“Sonic Concerts”, “we”, or “us”) collects, uses, discloses and otherwise processes information about you. This Privacy Policy applies to information we collect when you access or use our website, www.sonicconcerts.com (“Website”), or when you otherwise interact with us, such as at concerts and events or through our customer support channels, social media, mail, and certain third party websites.
Privacy laws in Canada generally define “personal information” as any information about an identifiable individual, which includes information that can be used on its own or with other information to identify, contact, or locate a single person. Personal information does not include business contact information, including your name, title, or business contact information.
We will only use personal information in accordance with this policy unless otherwise required by applicable law.
We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this policy. If we make material changes, we will provide you with additional notice (such as by adding a statement to the Website or sending you a notification). Your continued use of the Website or our services after we make changes indicates that you accept and consent to those changes, so we strongly encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you.
COLLECTION OF PERSONAL INFORMATION
In this policy, Personal Information means information about an identifiable individual. For example, your name and email address are your Personal Information.
The choice to provide us with personal information is yours. In certain cases, your decision to withhold information or to withdraw your consent for our use of your personal information may limit the services that we can provide to you through the Website.
Personal Information You Provide to Us
We collect information directly from you when you:
• create an account on our Website;
• request customer support;
• make a purchase, either through our Website, or via certain third-party payment platforms linked from our Website;
• return or exchange goods and services (including tickets and gift cards);
• fill out a form;
• sign up for an event;
• participate in contests or promotions;
• post content through our Website;
• communicate with us via third-party platforms (including social media platforms); or
• otherwise communicate with us.
The categories of information we collect include:
• Identifiers: we collect information about you, such as your name, email address, city, province you wish to receive updates for, and phone number. If you interact with us on social media, we will also collect your social media handle.
• Communication Information: we collect your communication preferences and any information included in your communications with us.
• User-generated Content: we collect content that you upload to our social media pages (e.g., photos, videos, personal stories, blog posts, or other similar media/content). We may collect and publish such content in connection with certain activities, such as those related to consumer engagement and contests and other promotions.
• Non-identifiable Information: we may collect certain non-identifiable information about you, such as demographic information, or statistical or aggregated information. Statistical or aggregated data does not directly identify a specific person, but we may derive non-personal statistical or aggregated data from personal information. For example, we may aggregate personal information to calculate the percentage of users accessing a specific page on our Website.
We also collect any other information you choose to provide.
Information We Collect Automatically
We automatically collect the following types of information:
• Commercial Information: when you make a purchase or return, we keep a history of your transactions with us, including the dates and amounts paid. We also engage third party payment processors to collect and process your payment information.
• Internet Activity Information: we collect information about how you access our Website, including data about the device and network you use, such as your hardware model, operating system version, mobile network, IP address, unique device identifiers, browser type and version, and time zone setting. We also collect information about your activity on our Website and interaction with our communications, such as access times, pages viewed, links clicked, and the page you visited before navigating to our Websites.
• Information Collected by Cookies and Similar Tracking Technologies: We use tracking technologies, such as cookies and pixels, to collect information about your interactions with our Website and communications. These technologies help us improve our Website and communications, see which areas and features of our Website are popular, count visits, and track clicks. You may be able to adjust your browser settings to remove or reject browser cookies. Please note that removing or rejecting cookies could affect the availability and functionality of our Website.
Information We Collect from Other Sources
We obtain information from other sources. For example, we may collect information from ticket providers, online marketplaces, advertising networks, and data analytics providers. We may also collect information you share when you interact with us on social media platforms like Facebook. This information includes Identifiers, Communication Information, and Internet Activity Information.
The Website may also direct users to certain third-party sites, such as Tixr, Ticketmaster, and Hive, for the purpose of finalizing the sale of a ticket. We are required to collect the following information from Tixr:
• first name;
• last name;
• email;
• credit card type;
• billing address with postal code;
• transaction city;
• province;
• country;
• transaction IP address;
• device type (desktop or mobile browser); and
• history of purchasing tickets for our events.
We also collect the following information if the user chooses to provide it to Tixr:
• date of birth;
• gender; and
• phone number.
USE OF PERSONAL INFORMATION
We will only use your Information for purposes identified in this Privacy Policy, or as required by law. The personal information that we collect and store is primarily used for the following purposes:
• to provide you with the Website and its contents;
• to provide you with information or services that you request from us;
• to respond to any questions, comments, or suggestions that you may pose when you contact us;
• to provide you with news and information that we think will interest you, if you subscribed to our mailing list (for more information about how to opt out of promotional communications, please see the “Canada’s Anti-Spam Law” section below);
• to fulfil the purposes for which you provided the information or that were described when it was collected, or any other purpose for which you provide it;
• to carry out our obligations and enforce our rights arising from any contracts with you, including for billing and collection or to comply with legal requirements;
• to notify you of changes to any products or services we offer or provide through our Websites;
• to improve our Website or services, marketing, or customer relationships and experiences;
• to manage and develop our business systems and operations;
• to monitor and conduct an analysis of Website traffic and usage patterns;
• to post customer testimonials comments, or reviews;
• to protect our rights and property; or
• to lessen a serious risk to personal safety, health, or security.
DISCLOSURE OF PERSONAL INFORMATION
We disclose the categories of personal information described in the “Collection of Personal Information” section as follows:
• Vendors: we disclose personal information to vendors, service providers, contractors and consultants that need this information to provide services to us, such as companies that assist us with web hosting, ecommerce, promotion, payment processing, fraud prevention, customer service, product fulfillment, ticket sales, analytics, and marketing and advertising.
• Advertising Partners: we disclose personal information to third parties like marketing partners, data analytics providers, and social networks for the Marketing and Advertising purposes described above. These may include third parties who sponsor, cosponsor, promote, or co-promote an event, promotion, or other activities in which you participate.
• Professional Advisors: we disclose personal information to our lawyers and other professional advisors where necessary to obtain advice or otherwise protect and manage our business interests.
• Legal Authorities: we may disclose personal information to legal authorities and others for protection and compliances purposes, including if we believe that disclosure is in accordance with, or required by, any applicable law or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements and if we believe that your actions are inconsistent with our user agreements or policies, if we believe that you have violated the law, or if we believe it is necessary to protect the rights, property, and safety of Sonic Concerts, our users, the public, or others.
• Corporate Transactions: we reserve the right to disclose personal information in connection with, or during negotiations of certain corporate transactions, including the merger, sale of Sonic Concerts assets, financing, or acquisition of all or a portion of our business.
• Affiliates: we reserve the right to disclose personal information between and among Sonic Concerts, and any current or future parent, affiliate, subsidiary, or other companies under common control and ownership.
• Consent: we may disclose personal information when we have your consent or you direct us to do so.
We may also disclose aggregated or de-identified information that cannot reasonably be used to identify you.
RETENTION OF PERSONAL INFORMATION
Except as otherwise permitted or required by applicable law or regulation, we will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. Under some circumstances we may anonymize or aggregate your personal information so that it can no longer be associated with you. We reserve the right to use such anonymous and de-identified data for any legitimate business purpose without further notice to you or your consent.
NOTICE OF FILMING/RECORDING
By attending an event by Sonic Concerts, you grant us the irrevocable and unconditional right to film and record you and any minors accompanying you at the event. You further grant Sonic Concerts, any of its current or future parent, subsidiary, or affiliate entities, and its authorized service providers, the right to use, incorporate, and exploit any such recordings, which may include your likeness (the “Recordings”), for any purpose. This may include, without limitation, commercial purposes, in any language, and in any program, through any form of communication, media, or platform, whether now known or developed in the future, worldwide and forever (collectively, the “Rights”).
By attending an event by Sonic Concerts, you acknowledge and agree that the use of aerial photography (including, without limitation, unmanned aerial vehicles) may be used as a method of capturing such Recordings and you grant us the Rights in and to the Recordings.
You further acknowledge and agree that you will not receive any form of compensation for such use and that you waive any right to bring any claim or legal action against Sonic Concerts, and any of its current or future parent or affiliated entities, and each of their successors, assignors, licensees, sponsors, directors, officers, agents, employees, and/or independent contractors for such use.
If you do not agree to the above terms or if you do not wish to be photographed or recorded, please do not enter the event premises.
YOUR PRIVACY CHOICES
Account Information
You can access, modify, and delete certain personal information stored within your online accounts by logging into your account at any time.
Communications Preferences & Canada’s Anti Spam Law (“CASL”)
We will only send you commercial electronic messages (“CEMs”) where we have your express or implied consent to do so. Your consent to receive CEMs is implied where we have an existing business relationship with you, or you have reached out to us and made an inquiry within a certain time frame. You may unsubscribe from receiving CEMs at any time, by clicking the unsubscribe button on an email or following the direction provided in a text message. If you opt out of such communications, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.
Cookies and Similar Tracking Technologies
Sonic Concerts, uses cookies and similar tracking technologies to analyze visits to our Website and interactions with our communications to help us improve our Website, services, and marketing campaigns. Most web browsers are set to accept cookies by default. If you prefer, you can usually adjust your browser settings to remove or reject browser cookies. You can also adjust certain cookie settings here. Please follow your browser’s instructions to do so. Note that removing or rejecting cookies could affect the availability and functionality of our Website.
UPDATING YOUR INFORMATION AND CORRECTING ERRORS
It is important that your personal information is accurate and up-to-date. If any of your personal information changes, is inaccurate, or is incomplete, please inform us by contacting us at the email address provided below so that we can make any necessary changes. By law, you have the right to access, verify, and amend all of your personal information that we hold about you.
When you contact us to update and correct your personal information, we may request specific information from you to help us confirm your identity and your right to access, and to provide you with the personal information that we hold about you or make your requested changes. Applicable law may allow or require us to refuse to provide you with access to some or all of the personal information that we hold about you, or we may have destroyed, erased, or made your personal information anonymous in accordance with our record retention obligations and practices. If we cannot provide you with access to your personal information, we will inform you of the reasons why, subject to any legal or regulatory restrictions.
SECURITY
The security of your personal information is important to us. To ensure that your personal information is secure, we have put in place commercially suitable procedures to safeguard the information we collect against unauthorized use, disclosure, or modification. Nonetheless, transmission of information on the internet is not completely secure. Therefore, we cannot guarantee the security of data sent to us electronically, by email or otherwise and transmission of such data is therefore entirely at your own risk. Likewise, the storage of information is not completely secure and we cannot guarantee the security of data stored on our system and storage of such data is therefore entirely at your own risk. We are not responsible for circumvention of any privacy settings or security measures.
LINKS TO OTHER WEBSITES
Our Website contains links to other websites. These websites may operate independently from us. Linked sites may have their own privacy notices or policies, which we strongly suggest you review. To the extent any linked websites are not owned or controlled by us, we are not responsible for the websites’ content, any use of the websites, or the privacy practices of the websites.
CONTACT US
If you have any questions, suggestions, or concerns related to this Privacy Policy, please contact us using the following information:
By mail:
6637 Quinpool Road
Halifax, NS B3L 1B7
By email:
info@sonicconcerts.com